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Laetitia Lutfallah
Marketing Manager, Altivate
Laetitia Lutfallah is Marketing Manager at Altivate, working across content, customer communication and digital-transformation storytelling.
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Posted on: March 30th, 2026 by Laetitia Lutfallah
If you have been exploring SAP lately, you have probably come across a long list of terms that sound connected but are not always easy to understand: ECC, S/4HANA, BTP, RISE with SAP, GROW with SAP, Public Cloud, and Private Cloud. For many business leaders, the challenge is…
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Posted on: March 16th, 2026 by Laetitia Lutfallah
In Saudi Arabia, digital transformation is no longer just an IT priority. It is part of a broader business shift aligned with Vision 2030, where organizations are expected to become more agile, data driven, and ready to scale. As more businesses evaluate their ERP future, one question keeps…
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Posted on: February 24th, 2026 by Laetitia Lutfallah
Cloud has become a core part of how organizations scale, innovate, and strengthen resilience. Amazon Web Services (AWS) is one of the most widely used cloud platforms, helping businesses run workloads securely, expand capacity on demand, and modernize their IT foundations. This article explains AWS at a high…
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Posted on: February 2nd, 2026 by Laetitia Lutfallah
Generative AI is moving fast, and enterprises are excited about the possibilities. Writing, summarizing, searching, analyzing, automating. It is easy to see the value. But in real business environments, the questions become more serious: Can we use generative AI without exposing sensitive data? Can we apply permissions and…
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Posted on: January 14th, 2026 by Laetitia Lutfallah
Cloud adoption is no longer just an IT decision. It is a business decision tied to agility, resilience, security, and how fast you can turn data into action. That is where Microsoft Azure comes in. In this first article, we will cover what Azure is, where it fits…
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Posted on: January 9th, 2026 by Laetitia Lutfallah
As organizations in KSA accelerate their move from SAP ECC to SAP S/4HANA, the real question is rarely “Should we migrate?” It is “Which path gets us the value we want, with the least risk?” In our main comparison article (Brownfield vs. Greenfield vs. Bluefield in KSA), we…
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Posted on: December 29th, 2025 by Laetitia Lutfallah
Artificial intelligence within SAP is not limited to built-in features or conversational copilots. While SAP Joule and embedded AI bring intelligence directly into business processes, a third and equally critical pillar enables organizations to build, extend, and operationalize custom AI solutions. This pillar sits within SAP Business AI…
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Posted on: December 17th, 2025 by Laetitia Lutfallah
As organizations accelerate their digital transformation, two names consistently appear in strategic discussions: SAP Cloud and Google Cloud. Although both sit within the cloud ecosystem, they serve very different purposes. One focuses on business operations and ERP, while the other offers a broad cloud infrastructure and innovation platform.…
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Posted on: December 10th, 2025 by Laetitia Lutfallah
As organizations move toward SAP S/4HANA in response to rising modernization demands, many are choosing a Greenfield migration approach to establish a clean, future-ready foundation. Unlike Brownfield conversion, which upgrades an existing environment, Greenfield allows companies to rebuild their SAP landscape from scratch, redesign their processes, and adopt…
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